Suntory launches tokenized Premium Malt beer on Avalanche

Suntory Group, a world-leading beverage company, is set to launch its first-ever pilot project featuring the sale of tokenized Premium…

Norbert Gehrke

20 Nov 2024 — 2 min read

Suntory Group, a world-leading beverage company, is set to launch its first-ever pilot project featuring the sale of tokenized Premium Malt’s bottled beer on Avalanche.

Known for its globally acclaimed “Yamazaki Whisky,” Suntory will offer a limited release of tokenized Premium Malt’s bottles to the Japanese market starting in mid-November 2024.

As part of the project, the 715ml Premium Malt’s beer — aged in Yamazaki Whisky barrels — will feature near-field communication (NFC) technology on the neck of the bottle. When the cap is opened and the NFC tape is broken, customers will receive a Non-Fungible Token (NFT) as a certificate of consumption, providing a unique digital collectable for Premium Malt’s enthusiasts.

Suntory’s Chief Digital Innovation Officer, Rio “Popeye” Inaba, and Ava Labs’ Japan Head Roi Hirata announced the initiative at Thailand Blockchain Week.

About Suntory Group

Suntory Group is a global leader in the beverage industry, headquartered in Japan. Founded in 1899, the company is renowned for its premium spirits, especially whisky brands like Yamazaki, Hibiki, and Hakushu, as well as a diverse portfolio of beer, soft drinks, and health products.

About Avalanche Blockchain Network

Avalanche is a high-performance blockchain platform designed for builders who need to scale. Engineered with a revolutionary three-part Layer 1 (L1) architecture, Avalanche is anchored by its Avalanche Consensus Mechanism, ensuring near-instant finality for transactions. The platform also features an open-source Layer 0 (L0) framework, enabling the seamless creation of interoperable Layer 1 blockchains with high throughput on both public and private networks.

Supported by a global community of developers and validators, Avalanche offers a fast, low-cost environment for building the next generation of decentralized applications (dApps). With its unique blend of speed, flexibility, and scalability, Avalanche is the preferred choice for innovators pushing the boundaries of blockchain technology.

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