web3

SBI Investment leads Blocksky's seed round

Norbert Gehrke

Norbert Gehrke

— 2 min read
SBI Investment leads Blocksky's seed round

Blocksky has raised funds with SBI Investment as the lead investor. With this funding, Blocksky fully deploy its web3 advertising platform "W3AP" in Japan and the global market. W3AP delivers innovative approaches to address key challenges in the web3 advertising market, delivering new value for advertisers, web3 companies and projects, and users.

The market size of DApps (decentralized applications) is expected to reach 30 billion US dollars in 2024, with a CAGR of 18.5% from 2024 to 2032. As the DApps market expands, marketing activities are expected to grow as well. As the user base expands and competition intensifies, it is believed that the importance of acquiring new users and branding will increase. In addition, web3-specific marketing methods utilizing on-chain data and token incentives, and approaches to DAO communities, etc. will be required. Furthermore, as the international market expands in the future, the demand for localization strategies will also increase, and it is predicted that these factors will work in combination to accelerate the growth of the entire market. Blocksky will challenge this web3 advertising market, which is expected to grow significantly.

Issues in the web3 advertising market and W3AP's solutions

  • Less accurate ad targeting
    • Challenges: Due to increased privacy protection and the anonymity of web3, it is difficult to reach the right targets
    • Solution: Unique analysis technology that combines on-chain and off-chain data enables highly accurate targeting
  • Lack of incentives for users
    • Issue: Viewing rates are declining because there is no direct benefit to watching ads
    • Solution: Earn points by watching ads, effectively discounting transaction fees
  • Lack of transparency and trust in advertising transactions
    • Issues: Conventional advertising transactions have issues such as MFA, unclear fee structures, and distrust in results
    • Solution: Transparent transaction management using blockchain makes it possible to check the usage and effectiveness of advertising costs in real time
  • Reduced ad visibility and effectiveness
    • Issue: Inappropriate timing to grab user attention
    • Solution: Display video ads during the transaction to maximize viewability and impact
  • Optimizing return on ad spend
    • Challenge: It is difficult to run cost-effective campaigns
    • Solution: W3AP plans to provide flexible budget (programmatic advertising) plans and a DAO-based ad review system

W3AP's web3 advertising platform

  • Advertisements can be posted using the same process as existing major advertising platforms
  • A new source of revenue for web3 related projects in addition to token and NFT sales and fees
  • A new form of advertising delivery that is not embedded in products or services
  • Users can receive rewards for watching advertisements, which contributes to increased satisfaction
  • Advertisers can easily reach users who are highly compatible with web3 trends such as NFT trading, cryptocurrency investment, and blockchain games

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