Santander appoints dentsu for its international growth platform for SMEs
Santander Corporate and Commercial Banking has appointed dentsu to support the globalisation of its international growth platform for SMEs.
Santander Corporate and Commercial Banking has appointed dentsu to support the globalisation of its international growth platform for SMEs.
The platform, which aims to simplify international trade for businesses around the world, is embarking on an ambitious growth journey spanning the next five years. Launching into new markets will be essential for these plans, with sights set on 45 across the globe. This includes 10 core markets for the bank alongside additional markets related to its alliance banking partners.
It will provide users with a digital-first customer experience, giving them access to everything they need to enter a new market with confidence. Users will be able to build their knowledge with key industry and market insights, create important new connections through exclusive discounts and in-market providers with access to bespoke solutions to help break down trade barriers.
The platform, to be built by dentsu, is foundational to Santander’s mission to simplify international trade for the world’s SME community, which represents over 90% of the business population and contributes around half of GDP. These businesses are the backbone of the economy, driving growth, prosperity and innovation. Empowering more to expand internationally will unlock new opportunities, driving transformative impact on a global scale.
This transformative multi-year deal builds on dentsu’s long-standing relationship with Santander. The design, build, operations and marketing of the platform will be managed by dentsu and powered by its technology partners including Salesforce, Adobe and Amazon. It leverages the full breadth of dentsu’s integrated capabilities across media, creative, customer experience, business transformation and b2b specialisms.
The appointment highlights the aligned values between Santander and dentsu. Santander’s dedication to helping businesses prosper will be bolstered and brought to life by dentsu’s ongoing commitment to helping companies transform and grow sustainably through integrated solutions that benefit people, business and society.
The platform is currently scheduled to launch in Q2 2025.
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