NFT

NTT Digital kicks off NFT-based wellness campaign with 22 Companies

Norbert Gehrke

22 Jan 2025 — 2 min read

NTT Digital has launched the “Hapiwell Ouendan (Happy & Wellness Cheering Team)” campaign in collaboration with 22 partner companies.

Themed “Happy & Wellness,” this campaign is led by Sanrio’s popular unit “HAPIDANBUI” as the cheer captain, with participating companies joining as cheering team members to make the campaign more engaging. Together, they aim to create opportunities for participants to feel more energized both mentally and physically.

The campaign features missions showcasing the unique traits of 22 companies from various industries. By completing these missions and collecting stamps, participants receive adorable digital cards featuring HAPIDANBUI characters and have a chance to win prizes provided by participating companies through a lottery.

Digital cards (non-transferable NFTs, or SBTs) earned through the campaign feature unique 3D animations of HAPIDANBUI characters, available only here. Enjoy watching the six beloved characters move adorably in these one-of-a-kind designs!

For those struggling to prioritize physical or mental well-being amidst busy schedules, this campaign provides a fun, engaging first step toward wellness.

The campaign website also features a special promotional video showcasing HAPIDANBUI’s new song, “HAPIDANBUI!!!” with its catchy lyrics and charming 3D animations, the video is a must-see.

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