Nissan Motor launches beta version of new service “NISSAN PASSPORT” utilizing blockchain technology

Nissan Motor has launched the beta version of NISSAN PASSPORT, a digital service that aims to provide new value to customers.

Prior to full-scale operation, the beta version will provide new online experiences and services that will make customers feel closer to Nissan, such as providing Nissan-original NFTs (irreplaceable digital data) and a unique web3 wallet, opening a community where customers can communicate directly with Nissan, and awarding tokens (points) for participation in various programs. Customer feedback during the beta version will also be used to consider further features and service expansion.

This service utilizes blockchain technology, which is based on the concept of web3, a new form of the Internet that allows users to safely and freely manage their own data and digital assets, and which makes information difficult to tamper with and is highly transparent .

Overview of the “NISSAN PASSPORT” beta version

The following four services will be rolled out sequentially as the first phase of the beta version of “NISSAN PASSPORT.”

1. Provision of Membership NFTs

A limited number of 5,523 membership NFTs will be issued. These NFTs are not just digital items, but function as “digital certificates” that allow access to various services. Customers can choose from the following four types of NFTs to suit their preferences, and they will evolve according to their daily actions:

• “FUTURISTIC” For future-oriented innovators who value the latest trends and innovative experiences
• “PERFORMANCE” For enthusiasts who pursue the charm of cars and overwhelming driving performance
• “CLASSIC” — For those who love the DNA and timeless classic cars
• “SMART LIFE” For those who pursue a comfortable travel experience and a smart lifestyle

The membership NFTs will be distributed by lottery, and the application period will run from December 5, 2024 to January 14, 2025.

2. Provision of a unique web3 wallet

In order to allow those who are unfamiliar with web3 services to use the service with peace of mind, Nissan will provide a “dedicated wallet” with the following features to winners of the membership NFT lottery:

• No separate account opening or fees required, ready to use
• Nissan’s secure private key management ensures high security
• Intuitive operation and ease of use similar to that of a smartphone app

3. Beta version of Discord community will be opened

A special community will be opened for a limited time using the communication app “Discord“ to enable customers to connect directly with each other as well as with Nissan. The community will provide the following content, with channels that participants can join depending on the ID they hold (membership NFT, NISSAN ID, Discord ID, etc.) and mechanisms for changing projects. In addition, special roles (digital badges) will be available depending on the level of activity and contribution within the community, visualizing customers’ love of cars and their connection with Nissan.

▼Examples of projects planned for the community

• Share photos of your travels and create your own unique driving map with other participants.
• Community-driven planning of new Nissan services and experiences
• Nissan will consult with customers and plan rewards program benefits
• Considering ideas for collaboration with other industries, such as “I wish there was a car like this”

Nissan will continue to add various projects in response to customer feedback.

4. Providing an experience-based reward program

Starting in late March 2025, we plan to launch a reward program that will award tokens based on various actions taken by customers, such as participating in the community or completing various missions, and allow them to be exchanged for exclusive benefits and special experiences. Customers will be able to earn tokens (points) just like participating in a game, and the accumulated tokens can be exchanged for special experiences and rights.

▼Examples of actions that earn tokens

• Member support within the community
• Participating in and posting to community projects
• Nissan vehicle ownership and use
• Use of Nissan’s web services, such as test drive reservations
• Participate in limited-time token-earning events

▼Example of exchanging saved tokens

• Test drive experience on a special course
• Test drive rights for special edition and limited edition cars
• Special limited edition NFT

Please follow us to read more about Finance & FinTech in Japan, like hundreds of readers do every day. We invite you to also register for our short weekly digest, the “Japan FinTech Observer”, on Medium, on LinkedIn, or on Substack.

We also provide a daily short-form Japan FinTech Observer news podcast, available via its Podcast Page. Our global Finance & FinTech Podcast, “eXponential Finance” is available through its own LinkedIn newsletter, or via its Podcast Page.

Should you live in Tokyo, or just pass through, please also join our meetup. In any case, our YouTube channel and LinkedIn page are there for you as well.