tokenization

Hakuhodo & SC Ventures partner to expand Japanese IPs globally

Norbert Gehrke

06 Mar 2025 — 2 min read

Hakuhodo DY Media Partners has signed a Memorandum of Understanding with SC Ventures to explore business initiatives aimed at expanding and accelerating the overseas growth of Japanese IPs, including anime and manga, through FinTech and tokenization.

About the Strategic Partnership

Business study to promote expansion and acceleration of overseas business of Japanese IP

In recent years, the global market for Japanese IPs such as anime and manga has been growing, and the partners believe there is significant potential for further activation. Among these, they see great opportunities for market expansion in Asia and the Middle East, particularly in Indonesia, Singapore, and Thailand.

Therefore, Hakuhodo DY Media Partners will collaborate with SC Ventures’ “Project Engram,” which aims to explore and facilitate alternative investment opportunities for high-net-worth individuals (HNWI), enabling them to identify and assess new avenues for monetization.

The Project Engram team aims to connect rights holders with fund managers who hold financial licenses and explore unique investment opportunities for institutional and accredited investors.

Exploration of the use of tokens/FinTech

Hakuhodo DY Media Partners and SC Ventures are also considering the joint development and promotion of tokenized IP assets utilizing the technology of Project Engram. By integrating the technology of Project Engram, the partners aim to explore the possibility of enabling creators to tokenize their content and offer it to investors worldwide through fund managers with financial licenses. This approach aims to provide creators with immediate fundraising opportunities while offering investors access to a diverse and potentially high-value cultural asset.

Hakuhodo DY Media Partners and SC Ventures have been exploring and considering ways to transform content into an investable asset class separately. Through this partnership, they aim to accelerate these efforts and realize new possibilities by merging content and finance.

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