trading

Bloomo Securities raises JPY 2bn in Series A

Norbert Gehrke

Norbert Gehrke

— 3 min read
Bloomo Securities raises JPY 2bn in Series A

Bloomo Securities, which provides a US stock investment app, has raised a total of 2 billion yen in a Series A round through a third-party allocation of shares to Global Brain, ANRI, Spiral Capital, Portage Ventures, MUFG Innovation Partners, Angle Bridge, Sumitomo Corporation Venture & Innovation, and Scrum Ventures. This brings the company's total funding to approximately 2.85 billion yen.

The funds raised will be used to develop new features and products, recruit talent, and promote the service.

In recent years, Japan has seen significant yen depreciation, transitioning from a long-standing deflationary period to an inflationary era. This has made it essential for individuals to engage in asset building through investments, accelerating the trend of "shifting from savings to investments." With the mission of "making investment accessible to everyone," Bloomo Securities provides the "Bloomo" app, which allows users to easily manage assets through US stocks and ETFs. With Bloomo, users from beginners to experienced investors can copy portfolios from experts and other users with just one tap, enabling everyone to easily engage in sophisticated portfolio investment and asset management.

Since the service's public launch in May 2024, Bloomo Securities has expanded their features to include portfolio investment, portfolio sharing and copying, rebalancing, as well as becoming the first Japanese securities company to offer dividend reinvestment in units as small as 0.0001 shares and automatic regular investment. Bloomo Securities also began supporting NISA accounts last October. By focusing on providing an easy-to-understand asset management experience, Bloomo Securities has achieved a 4.7 satisfaction rating on the App Store—the highest among domestic securities companies—and have received high praise from users.

Bloomo Securities is also actively promoting the app through partnerships with other companies. In November 2024, Bloomo Securities launched "Bloomo for JFR Card," and in February 2025, the company launched "Bloomo for SBI Sumishin Net Bank." Bloomo Securities plans to announce several new partnerships in the coming months, delivering Bloomo to more people through partner companies.

Moving forward, while maintaining Bloomo's distinctive ease of use and simplicity in asset management, Bloomo Securities will continue to update its product by enhancing investment features and expanding available investment products to be chosen by more customers as a platform for sophisticated asset management. Next month, the company will be releasing a Japanese yen cash account, enabling more flexible asset management.

Bloomo Securities will continue its mission to create a society where everyone can be confident about their future through asset building, and to develop new financial infrastructure that represents our era.

Background of the Funding

  • Enhancement of investment management functions and expansion of investment products: Bloomo Securities will develop new features to meet users' diverse asset management needs, including smart regular investment with weekly and daily frequency options and multiple portfolio management. The company will also expand its product offerings beyond increasing the number of US stocks to include non-US foreign stocks and other investment products.
  • Growth strategy: Bloomo Securities will focus on acquiring users through marketing and PR activities to expand its reach to individual investors. The company will also focus on creating content through its website and YouTube channel, aiming to grow while contributing to financial literacy in Japan. Bloomo Securities will continue to expand partnerships with partner companies.
  • Strengthening recruitment: To further accelerate product development and business growth, Bloomo Securities will actively recruit talent in various areas and strengthen our organization.

Planned Service Updates

To make more customers think "asset management is with Bloomo," Bloomo Securities will accelerate service updates following this funding round, with three major updates planned.

  • Update Phase 1 - Expansion of available stocks (late March): Increasing the number of available stocks to over 500 and beginning to offer non-US stocks (ADR stocks) that were previously unavailable.
  • Update Phase 2 - Japanese yen cash account & Smart regular investment function (early April): Providing Japanese yen cash management within Bloomo and daily/weekly regular investment functions to enable more flexible long-term asset management.
  • Update Phase 3 - Multiple portfolio function (scheduled for early summer): Providing a function to create and manage multiple portfolios to allow more freedom in asset management.

Please follow us to read more about Finance & FinTech in Japan, like hundreds of readers do every day. We invite you to also register for our short weekly digest, the “Japan FinTech Observer”, on LinkedIn, or directly here on the platform.

We also provide a daily short-form Japan FinTech Observer news podcast, available via its Podcast Page. Our global Finance & FinTech Podcast, “eXponential Finance” is available through its own LinkedIn newsletter, or via its Podcast Page.

Should you live in Tokyo, or just pass through, please also join our meetup. In any case, our YouTube channel and LinkedIn page are there for you as well.

Read more